CONCEPT
By receiving the trend color "fresh" – this bright and vivid green – for the competition, I soon realized this color needs to be used as decoration, as well accentuated highlights in a room, as stylish eyecatchers.
To achieve this the other colors in the room need to be clean and plain forming a stage for ‚fresh.‘ Black and white fulfill all the criteria in doing so, as well as giving this bright color the possibility of looking modern and elegant.
The main function of this video is to evoke a feeling for this color, of how to place it aestethically in a setting, understanding the dynamics of it. The storyline is very abstract, but it still represents the concept of getting active and placing this color in your own environment by actually doing it yourself, as the company encourages their customers to do.
PRODUCTION
STYLEFRAMES
